Topic 2: MARKETING IN THE NEWS "Amazon is giving an entire town free Prime memberships because marketing is out of control" By: Nicole Gallick In this article Amazon gave a whole town in Massachusetts free Amazon Prime for a year because their newest Amazon Prime Movie Manchester by The Sea was shot in their town which brought in two Oscars. According to the article it is valued at $237,000 worth of subscriptions. The article also mentions that the generosity is also a ploy to get this town to use their purchasing services more often, which would bring Amazon more money. I think Amazon's idea to give all these people free memberships is genius. The reason I think that is one yes it does get more people using their 2 day shipping and buying more goods off their website, but it also give great promotion to the movie itself and brings more attention to the movie. Almost worth the $237,000 for the attention it brings Amazon. The value proposition t
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Showing posts from May, 2017